About Ruth
I’m Ruth, founder of Wordsted and your partner in neuroinclusive communication.
I help organisations declutter their user journey and create space for empathy and engagement with neurodivergent customers, service users and staff.
My Unique Background
Communication is the thread that ties my varied career and community work together, and I learned early on that neuroinclusive communication is key to building understanding and trust.
My background in intercultural education, government policy and translation and writing services has given me the tools to see challenges and approach problems from different perspectives.
I attribute my obsession with plain language not just to my neurodivergence, but to my professional background: some six years drafting policy briefs and speeches for ministers and over a decade tailoring my copywriting, editing, and translation to a range of sectors and readerships.
I have a gift for crafting language in a way that conveys meaning clearly, accurately and concisely.
Neuroinclusivity Expertise with Lived Experience
• Being neurodivergent (AuDHD) means I have lived experience of the everyday frustrations that plague traditional systems.
These barriers are alienating your customers, service users and staff.
• My unique perspective means I don’t just understand neuroinclusion, I live it.
I know how to embed its principles in organisations like yours through practical steps that are easy to implement and maintain in the long term.
• Over the years, I’ve helped businesses, charities and public sector organisations transform complex ideas into plain English, rewrite policies for real-world accessibility and create onboarding materials that work for everyone.
When it comes to neuroinclusion, I know how to identify the pain points and eradicate them.
Creating authentic connections
Communication is a lost art and AI isn’t the only culprit. Targets, organisational structures, corporate cultures, post-truth politics, disconnection, apathy, groupthink, compassion fatigue and digital overwhelm are all complicit. When resources are thin on the ground, inclusion can become another box-ticking exercise, and meaningful communication falls to the wayside.
But it doesn’t have to be this way. With small but impactful changes, we can:
Bring teams together
Focus on individual strengths
Ease frontline staff frustration
Create supportive atmospheres of belonging
Nurture more diverse and engaged workforces
Foster positive workplace cultures that benefit everyone
Reduce the number of missed appointments and complaints
Improve employee well-being and reduce burnout and sick leave
Profit from different ways of thinking, learning and processing
Give you more time and resources to focus on strategy and operations
My passion for usability and inclusion
As a consumer and service user, inaccessible products and confusing communication create barriers Like many disabled people, I’m an instinctive problem solver. It was clear to me that a number of simple changes could remove barriers to communication and revolutionise the way organisations engage with their customers and service users.
Why Work With Me?
I combine a natural flair for communication with first-hand insight into the daily challenges neurodivergent people face. Designing services with atypical brains in mind is not just the right thing to do – it delivers real business benefits and creates better outcomes for your business, your staff and your customers.
What our Clients say
Councillor Chris Hayden
She went above and beyond and made the leaflet much more accessible to my target audience. She responded promptly and moved quickly to meet an incredibly tight deadline. Provided with bullet points and a general thrust of the intended outcomes Ruth went to task and composed a thoroughly well researched document written in a style that far exceeded my expectations. From start to finish I received a professional service. I could not be happier with the outcome or the time it took for delivery
Helen Pennant, First Secretary, Labour and Social Affairs, British Embassy, Paris
Ruth’s ideas [for the State visit event] showed a high degree of creativity e.g. in thinking up ways of making the event more coherent and relevant to the students. She has also introduced a number of innovative ways of managing information for the team such as electronic storage.
Trusted by organisations across sectors:
FAQ
As your neuroinclusion “Critical friend”, I offer you specific and trusted feedback. Ask me any questions – even the ones you’re scared to ask. I won’t judge (fun fact, I used to believe ADHD was made up and the result of bad parenting – people change).
Instead of telling you that you’re wonderful (although I’m sure you are), I won’t sugar coat it.
And as a ‘friend’, I’ll offer you actionable and insightful feedback and support as you implement it, rather than vague guidance you’ll go on to forget about.
I work across sectors – from public services and tech startups to NGOs and corporate HR teams. What they all share is a desire to build processes that work for all brains, not just the “average”.
I combine direct, practical and actionable advice with an empathetic, realistic lens. I’m not here to shame or sugarcoat – just to help you build better systems, faster, with less risk and more inclusion.
Reach out – we’re happy to support you with tailored advice, policy reviews, or a discovery call to get started.
Let’s Work on the Upgrade Together
Ready to transform your organisation’s communication and inclusion?