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Wordsted

The received wisdom in the business world is that specialisation is crucial.  Specialising allows you to make economies of scale, producing more in less time and making more money. You can also target your marketing efforts towards your ‘ideal client’. And, of course, you gain the satisfaction of becoming an expert in a particular topic. 

Believe me I get it. Like most conventional productivity tips, the theory makes perfect sense. 

 And yet, in my 12 years as a freelancer I have struggled to implement this advice and could not always relate to my colleagues’ experience. 

This is because my brain works differently. Attention Deficit Hyperactive Disorder is a misnomer. I can target my attention extremely effectively in certain situations. 

This is known as ‘hyperfocus’ and is when we do our best work. 

 One of the keys to achieving this degree of focus is novelty and challenge. 

Researching new topics fires up my neurones in a way that nothing else does. It turns my brain into a dog with a linguistic bone.  This is one of the reasons I am a relentless researcher. Routine and repetition have the opposite effect, sending it off for a fireside nap.  

Of course, I do have particular areas of expertise. I have a strong grounding in equality policy, employment, health social policy, education and, of course, neuroinclusion.  But I have lots of other interests too, from behavioural science to tech. 

Need access to key facts and insights quickly? Why not hire my hyperfocus?      

I spent years writing speeches, researching policy and drafting lines to take for politicians and officials at the highest level. 

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Now I want to draw on my institutional knowledge, research skills and political insights to save you time and energy. Check out the testimonials below for ideas on how I can help.