Happy Valentine's Day!

14/02/2025 20:04 - By RUTH BARTLETT

I spent Valentine's Day writing an ode to anyone of my generation who is overwhelmed by information but underwhelmed by quality. I drew inspiration from 1980s lyrics. How many ballads can you spot in the text below and the accompanying slides? Whoever gets the most right will have my utmost respect! Once we have a winner I will share a playlist so you can check your answers!

Is your content a thorn in your side?

Website long and boring or written very long ago?

Newsletters sent like a message in a bottle, with sentiment left to chance?

Social media filled with second-hand emotion?

Press releases like a message in the wild?

Tech, once a bed of roses, now a bed of nails?

Feeling tormented and torn apart? Alone in a world full of people? So many voices that want to be heard? So much to mention but you can’t find the words?

A team caught up in circles, in a wicked game of mutual misunderstanding?

The SEO obsessive is stubborn and misconceiving, acts like some pilgrim who has seen the light. "It's no sacrifice" "How can we be wrong?" “It’s only words” "it’s only logical".

Everyone blinded by the sweet deceit of AI and losing sight of the real thing. Ambitions are low as routines bite. "Should learn to live with it", they say.
"Some things lookin' better, baby" says your intern, just passing through.

Customers drowning in a stream of words, trying to catch the deluge in a papercup. Negativity lands.

Your boss is sending out a message down this long distance line tonight.

Staring at the ceiling, he says.
" A year has passed since I wrote my note. And now you've given me, given me a scheme on a theme told in a foreign land. It’s full of flowers and heart-shaped boxes. Some of it's just really dumb. You took a flight on the wings of fantasy and flew too far away.

There are hills and mountains between us. Did my words not come out right? We can’t lose direction. You can't go on, thinking nothing's wrong. I can feel it coming in the air tonight, the wind of change. I know you're not a fool."

Your world is closing in.

We both know there's a problem, a problem we've got to face.

After all of these years I know this much is true: Words are like weapons they wound sometimes. The wound heals, but that scar remains.

Don't be discouraged. Don't give up. We have the chance to turn the pages over. We can build this thing together.

There are three words I must say to you. Though old, so new, they will fill your heart like no three words could ever do:
Curiosity
Creativity
Clarity

Some things you can't disguise. Though it's easy to pretend, go it alone and pain is all you'll find.

This could be the year for the real

You'll be like, "you made it easy, you made it right!"

Your boss'll be like: "You take my breath away! Some of it is Transcendental! Did you ever think that we could be so close like brothers? If there is anything you need, all you have to do is say Anything you want you got it!"